Somethings fishy about my concept

Concept

I've been recently looking at a lot  primary reasearch on sea creatures such as fish,scales and seashells
as this will be the main collection for my summer season 2015.  I decided to pick this theme because  you don't really see  this theme being used and I have always been inspried by the scales and color of fish as well as others sea creatures , so expect to see fish inspired dresses , crazy colored patterned outfit , heck even jelly fish inspired maxi dresses ,

Back to Fabrics

Hi All,
             I've   been recently looking at variety of fabrics  that I think will compliment my clothing range .  It will mainly consist soft and sheer  fabrics as this will add to sophistication of certain items e.g suits and dresses .



Slick



Satin


chiffon



cotton



sequence

Market Reasearch

For my market research , I went to Regent Street and Brent Cross and took a variety of  pictures of my competitors . Banana republic   prove to have the best look out of the three  as it's   based its style on a classic  English style , much like Burberry. 

The price range for all three:

• Zara: £13.99-£200.00
• H&M:£7.99-£30.00
• Banana Republic:£12.99-£250.00