Monday 28 April 2014
En Guarde - D&G vs VB
According to daily mail, Dolce and Gabbana hit out on Victoria Beckham stating she isn't real fashion designer and instead is more H&M !! One word Ouch , but what can you expect from the world of fashion ehh.. Now I may not be quite the fashion designer just yet but to say VB hasn't done quite well for herself is a bit of a lie .Whether she has paid designers to work for her or she has a degree in fashion , you can't deny the fact that VB has got herself up there with the greats and while this may have left a few raised eyebrows , who is to say there is right or wrong of becoming a fashion designer after all there is no right or wrong answer in fashion nor success.
Bamba and Jibo Merchandise !!!!
To complete my brand ,I've recently been creating various prints and bags for my logo and here they are
Remembering the great Mcqueen
Tickets to a retrospective of fashion designer Alexander McQueen at London's Victoria and Albert Museum have gone on sale.
There will be an event dedicated to the late Alexander Mcqueen, where fans and fashionistas will get the chance to see the best of the best designs , and truly understand what made McQueen one of the greats of fashion. Get your Ticket!!!!
Alexandra Wang for balenciaga
Hey Guys
Firstly can i just say WOW! This is going to be interesting as these designers are both so different like chalk and cheese! However who's to say it won't work , Marc Jacobs and LV made some of the best designs I ever seen . Perhaps Alexandra could add a bit urban style to balenciaga couture sophistication.
Firstly can i just say WOW! This is going to be interesting as these designers are both so different like chalk and cheese! However who's to say it won't work , Marc Jacobs and LV made some of the best designs I ever seen . Perhaps Alexandra could add a bit urban style to balenciaga couture sophistication.
Website Launch !!!
Visual Report
Hi,
For my brand I've created a visual report , which explains just what my directions are for my fashion brand , these include ; sale channels, competitors, mission statement and customer profile. So check it out
For my brand I've created a visual report , which explains just what my directions are for my fashion brand , these include ; sale channels, competitors, mission statement and customer profile. So check it out
Bamba & Jibo
Our Mission Statement
Our aim is to produce cutting edge clothing that appeals to
the working women. We do this through are bold but elegant pieces. Our clothing
line will not only embody and style our customers but will also take in consideration
social awareness, by the use of quality but eco-friendly materials.
In order to make sure we reach our goals with our products
and customers, we have created some company
values to help guide our company . These values are:
·
Strive to Be the Best in All We Do: Our Company, we will try to constantly improve,
expand our skills, and strengthen the quality of our work whilst maintaining
our original style.
·
Product Perfection: Apart from perfecting our
products, we aim to also prefect our service
by improving the experience our customers have with us through
enhancing the layout of our stores and the display of the
products both online and offline.
Secondly the way we treat our customers
will also be looked into for further improvement.
·
Improve the image of the brand : whether it be
in speeches or advertisement , our goal
is to improve the our image as this will help create better brand awareness. We
will do this by ensuring whatever we put
out there has been checked ,selected and
thought through.
Customer Profile
Our customer profile is aimed at women ages 18- 40 who work
for a living but have a fun sociable lifestyle. Women who have great fashion
taste and aren’t afraid to push the mark with their clothing. We also aim to
ensure our customer’s fashion desires are fulfilled by making sure our clothing
lines are on trend 24/7 and are highly accessible.
Sales channels
• Pop up
store
• Online
website.
• Selling
through other stores.
Our fashion brand will distribute our clothes both online
and offline. The brand will firstly have
a website where our customers can view our clothes, check out the latest news, and of course purchase our
items. We will also distribute our clothing through other websites such as
ASOS, Farfetch as this will help with brand awareness and accessibility. We also have a pop- up store during the
autumn/winter season where Bamba and Jibo’s collection will feature in a store
in Oxford Street .
Competitors
Banana Republic- Banana Republic is a clothing and
accessories retailer created by Gap Inc. It was originally created and owned in
1978 by Mel and Patricia Ziegler but later bought by Gap who has changed the
style to more upscale look.
Zara- Zara is a Spanish retail and accessories line based in
Arteixo, Galicia, made in 1975 by Amancio Ortega and Rosalía Mera. It‘s
currently the largest global retailer.
Strengths
• A strong
Brand logo
•
Innovative new style to what is already out
• Bold
online process, which appeal to our target market
• A variety
of creative and stylish clothing for all shapes and sizes
• Has both
daywear and evening wear
Weaknesses
• Saturated
market
• Weak
presence
• Price
range
Opportunities
• Online
features allows more opportunities to reach more customers
• Summer
clothing range is new
• Looking
into potential charities regarding sea
creature s
•
Potential eco-friendly clothing range
Threats
• Competitors ‘s market share such as Zara
• Cost
of materials
• New
entries
Fashion Trends for 2014
Hi Guys,
I've been recently checking out latest fashion trends and I must say I am totally inspired. It's great to see fashion really going out there with not only colors but different types of materials too. My personal favorite has got to be the punk trend as it's a great combination of materials such as metal and other materials like leather , (plus I happen to be a fan of the music). However this trend isn't just straight punk it's more punk but with sophistication thanks to brands like Chanel and Givenchy, making easier for people to get into the scene
I've been recently checking out latest fashion trends and I must say I am totally inspired. It's great to see fashion really going out there with not only colors but different types of materials too. My personal favorite has got to be the punk trend as it's a great combination of materials such as metal and other materials like leather , (plus I happen to be a fan of the music). However this trend isn't just straight punk it's more punk but with sophistication thanks to brands like Chanel and Givenchy, making easier for people to get into the scene
punkphistication
wordplay
Another style I'm currently loving is world play as it pays homage the hip-hop/ rap genre as well as slogans.It 's a great way of getting your point across without needing to say anything , as well as it can be transition from summer to winter through shirts and jumpers. Besides who doesn't like a bit of word play!
Pastels
This trend is probably one of best trends right now , as has the best in colors and textures. It has the ability to softened any outfit with the right kind the color and textures or even hardened an outfit depending on the rest of the look.
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